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E-commerce marketing
Nailchic.bg — Digital Marketing for a Beauty E-commerce Brand
Marketing analysis, advertising reporting and a content plan for a Manucurist retailer. The work focuses on product range differences and the information shoppers need before choosing.
CLIENT & CONTEXT
What was the brief?
Nailchic.bg sells Manucurist products in Bulgaria. Its catalogue includes the Active, Green and Green Flash ranges, alongside kits and nail care products. Advertising needs to lead shoppers to the relevant product and a clear explanation of how to use it.
What needed to be addressed
A good product photograph cannot answer every buying question. Shoppers need to understand the differences between ranges, what a kit contains and which products work together. Campaign planning also needs to account for stock and the terms of each offer.
APPROACH & DELIVERY
The work delivered
- 01
Analysis before the next campaign
We prepared a marketing strategy reviewing the assortment, orders and product combinations. It sets out product priorities and considers how stock and offer terms affect campaign planning.
- 02
Reading advertising data in context
The work includes a review of Meta Ads reporting covering ad sets, landing-page visits and recorded actions. These signals help assess the journey from an advert to the store; they do not, on their own, establish incremental sales.
- 03
Content built around buying questions
We prepared a prioritised SEO content plan covering product ranges, guides and links to collections. Each topic has a target page and a next step, such as comparing Green and Green Flash before selecting a kit.
Deliverables
- A marketing strategy with product priorities
- A review of advertising reports and landing pages
- A content plan with topics, search intent and internal links
FROM THE CONTENT PLAN
Connecting a product question to a buying decision
- 01
The question
What is the difference between Green and Green Flash?
- 02
Planned content
A guide comparing the systems and how each is used.
- 03
The right collection
A contextual link from the explanation to the relevant range.
- 04
A useful next step
Explore the product or kit that fits the shopper’s needs.
PROJECT MATERIALS
The product ranges behind the communication plan
RESULT & PRACTICAL VALUE
What was delivered
The completed materials bring together the assortment, advertising reports and content plan. They give the business a practical basis for choosing its next campaign: which products to feature, what to explain and where to send the shopper.
GOOGLE REVIEW
Working together
„Комуникацията беше на отлично ниво“Translation: “Communication was excellent”
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Let’s discuss your website
First, we clarify what you need.
After receiving an enquiry, we discuss the context and whether we can help. Scope, price and timing are agreed before work begins.
contact@webseovision.com+359 899 797 216Tell us what you want to improve
Email your website address and a short outline of the situation:
- Which service or audience matters most?
- What is not working as you expected?
- Is there an upcoming change or deadline?
contact@webseovision.com
Call: +359 899 797 216Send an inquiry