Education

Education centre — SEO and course content

Technical SEO, topic groups and internal links connecting course information with prospective learners’ questions.

Explore the work Discuss a similar project

Education centre — search results and technical reports — Google Search Console — impressions and clicks during the project

CLIENT & CONTEXT

What was the brief?

The education centre wanted its courses to be easier to find in search. Work covered the website’s technical foundations, course content and connections between primary and supporting topics.

What needed to be addressed

Existing information did not sufficiently cover prospective learners’ questions. The task was to expand useful answers and connect them to relevant courses while keeping pages accessible to crawlers.

APPROACH & DELIVERY

The work delivered

01
Technical foundations
Work covered a technical audit, performance, site structure and internal links, helping make the content easier to discover and use.
02
Cover the learning journey
We organised connected topics around courses and learners’ needs, improving content and links between primary and supporting pages.
03
Make the information explicit
We clarified course descriptions and information about the organisation. Structured data complements the visible content by describing the pages and business consistently.

Deliverables

Technical SEO review and corrections
Topic groups and improved pages
Internal links and clearer course information

RESULT & PRACTICAL VALUE

What was delivered

Course pages connect to useful answers for prospective learners. The published case reports approximately 100 and over 450 organic visits in two 28-day reporting periods, before and after eight months of work.

Reported starting point: ~100
Reported after the work: 450+
Measure and timeframe: Organic visits / 28 days · 8 months of work